AI Insights · Timothy · April 2021
Top 5 Merge Games Perform in the UK for Q1 2021
Sensor Tower's analysis reveals the performance trends of the top 5 merge games in the UK during the first quarter of 2021. Insights show varying trends in downloads and active users.
Merge games have become a staple in the mobile gaming market, offering players a chance to combine elements for progression and rewards. In the first quarter of 2021, the UK saw interesting trends among the top merge games on a unified platform, with data provided by Sensor Tower indicating how these games fared in terms of downloads, revenue, and weekly active users.
Starting with Merge Mansion, published by Metacore Games Oy from Finland, we observed a steady increase in revenue from $23K in the last week of December 2020 to nearly $48K by the end of March 2021. Downloads peaked at about 14K in mid-February before declining to around 11K by the end of March. Weekly active users followed an upward trend, starting at approximately 17K and reaching over 62K in the same period.
Next, EverMerge: Merge & match game by Big Fish Games, Inc, based in the US, showed a slight decline in revenue from $132K to $116K in early January, then a rebound to $149K by the end of March. Downloads had a high of 13K in January and saw a drop to around 7K by the end of March. The number of weekly active users remained relatively stable, with a slight decline from 69K to 68K over the quarter.
For Puppy Town - Merge & Win by Smillage, revenue data was not available. However, downloads showed a decrease from 6K in late December to around 3K by the end of March. Weekly active users saw a significant decrease from 15K to just over 7K in the same timeframe.
Merge Dragons!, from Gram Games in Israel, had fluctuating revenue, starting at $166K in December, dipping to $118K in early January, and climbing back to $148K by March's end. Downloads for the game had an uptick from 5.8K to 9K, and weekly active users showed a slight increase from 185K to 177K over the quarter.
Lastly, Mergical - Match Island Game from REIN TECHNOLOGY LIMITED experienced a revenue increase from $15K to $23K from the end of December to late March. Downloads peaked at 10K in early February but dropped to 2.6K by the end of March. Weekly active users saw a high of 35K in mid-February before decreasing to 17K by the quarter's end.
For more detailed insights and data analysis, Sensor Tower provides an extensive range of analytics on app performance in the mobile gaming market.